When you’re starting a business, it’s crucial to have an online presence and grow your audience. With digital marketing, companies can use Google ads, SEO, paid advertising, and other methods to reach new customers.
But it can be a little overwhelming to know where to start. Keep reading to find out the three steps you need to take to launch your first digital marketing campaign.
The most important step to any marketing campaign is to understand your audience. Who are your current customers? Why do they shop for your products or services? It’s essential to find out who your customers are and how they interact with your brand.
Spend some time analyzing your customer base. An analysis can help you understand your target demographic, including the type of content they like and which digital marketing campaign you should focus on.
Use Google Analytics to easily find out this information. This free service from Google can help you to learn about the type of customers visiting your website. If you have social media, take some time to find out the types of people visiting your pages.
Create a brief or memo with your findings so you can refer back to it and make sure any marketing campaign fits your customer base.
Once you know your audience, you can create a marketing plan.
There are a ton of different methods and techniques out there. It’s best to choose one or two to start with. Otherwise, you risk spreading yourself too thin and not getting the results you had hoped for.
That’s why you also need to figure out your goals. It’s important to be precise about what you want to achieve. For example, search engine optimization (SEO) is a great way to organically boost your traffic in the long term.
Using paid advertising or programmatic marketing is another way to quickly get results. Programmatic marketing is an automated process to create hyper-targeted ads. As one writer put it, “(Almost) Everyone is Doing it!” According to programmatic ad analysis, by 2020 upwards of 80 percent of advertisers were spending in this area.
You can also use pay-per-click advertising, only paying when someone clicks through to your website. By some estimates, pay-per-click advertising brings in 50 percent more conversions than straight organic searches. There were over 7 million advertisers using this tactic in 2017, and this number is rapidly increasing.
Digital advertising is growing, with spending worldwide expected to reach $524 billion in 2022. But it’s not enough to just spend money on Google ads or programmatic marketing. You also need to make sure your campaign is optimized.
When you begin advertising, you’ll get a lot of data. You’ll need to analyze those results to see if your campaigns are working. Hint: this is where Amplify can help.
One of the best ways to see what works is to make minor tweaks to your campaign. For example, you can change the SEO on a blog post to see if it makes a difference after a few weeks.
Compare the results of the minor tweaks you make to see which combination of ad attributes, keywords, and other metrics are the most optimal for your campaign.
By understanding your core audience, making a plan, and optimizing your campaign, you can grow your audience and reach your marketing goals.
Refine your approach to target a specific kind of customer but cast a broad net. That means using a variety of ad campaigns, through Google Ads, programmatic, pay-per-click, and even SEO tactics, but all driven by a specific demographic.
Don’t be afraid to experiment and make changes to your campaign. Keep track of what works and measure your goals so you can evaluate your marketing campaign after.
Amplify believes in a more human approach to advertising. Let us demonstrate how you can reduce wasted ad spend and time to conversion by implementing an omni-channel strategy that amplifies your SEO, Paid Search, Content and Programmatic strategies. If you would like to learn more about shifting your marketing strategies to grow your marketshare and bottom line, let’s have a conversation.
